Kia Niro 2017
Kia Jordan was launching the new KIA NIRO 2017 into the Jordanian market. The emphasis was to be on the main reason why people between the ages of 25 and 35 should choose the Niro. And since our main issue in Jordan is petrol prices, our target had to be made aware that this car has arrived to the Kingdom after setting the Guinness World Records title for lowest fuel consumption by a hybrid vehicle. The tone of voice helped emphasize just how much this car is fuel efficient, so much that it’s almost unreal, almost extra-terrestrial.
